Kobcinta wax soo saarka beeraha toosan, The Kroger Co. waxay daaha ka qaaday iskaashi qaybin oo la ballaariyay oo ay la leedahay beeralayda gudaha ee Gotham Greens.
Qorshayaasha ayaa ku baaqaya in Kroger uu soo saaro wax soo saarka Gotham Greens ilaa 1,000 bakhaar dhamaadka sanadkan, in ka badan 300 oo dukaan ah hadda, Supermarket-ka fadhigiisu yahay Cincinnati ayaa sidaas sheegtay shalay. Intaa waxa dheer, qaybinta fidsan ee Gotham Greens-ku-salaysan dhir, suugada karinta iyo dhaymada ayaa calaamadda gelin doonta ku dhawaad 2,000 dukaamada Kroger dalka oo dhan.
Gotham Greens waxay ka shaqeysaa habab koronto oo biyo ah oo lagu koriyo oo ku shaqeeya iftiinka qoraxda, taas oo u oggolaanaysa beeraheedu in ay isticmaalaan ilaa 95% biyo ka yar iyo 97% dhul ka yar marka loo eego beerashada beerta, Kroger ayaa xusay. Hab-dhaqannadan beeralayda ah, ayaa iyaguna awood u siinaya astaanta inay koraan, goostaan oo ay keenaan kuwa aan GMO ahayn, cagaarka saladh-ka-la'aanta cayayaanka-ka-la'aanta ah iyo geedaha 365 maalmood ee sannadka, taasoo keentay nolol shelf dheer iyo taageeridda dadaalka joogtada ah ee Kroger si loo abuuro cunto waara. nidaamka, tafaariiqle ayaa yiri.
"Waan ku hanweynahay inaan ballaarino iskaashiga aan la leenahay Gotham Greens anagoo ka wada shaqaynayna sidii aan macaamiisheena ugu keeni lahayn wax soo saar cusub, maxalli ah, tayo sare leh iyo mid dheer oo sii jiri kara hab deegaan ahaan," Dan De La Rosa, gudoomiye ku xigeenka kooxda cusub baayacmushtarka Kroger, ayaa lagu yiri bayaan. "Gotham Greens 'Green-ka casriga ah ee lagu koriyo lagu koontaroolo cimiladu waxay yaraynaysaa tirada maalmaha alaabadu ku baxdo inta u dhaxaysa goosashada iyo khaanadaha dukaamadayada, iyadoo meesha ka saaraysa caqabadaha cimilada ee aan la saadaalin karin iyo hagaajinta tayada alaabta iyo nolosha shelf. Qodobbadani waxay ugu dambeyntii yareeyaan qashinka cuntada, labadaba dukaamada iyo guryaha macaamiisha."
Gotham Greens waxay ahayd alaab-qeybiye Kroger tan iyo 2020, markii sumadda ay markii ugu horreysay ka soo saartay alaabteeda qaybta raashinka ee King Soopers. Qorshayaashu waxay ugu baaqayaan cagaarka caleenta ah ee Gotham Greens iyo khadka geedaha inay sii wadaan faafitaanka King Soopers, Ralphs, Dillons, Frys, QFC, Fred Meyer iyo banners Kroger ee la xushay iyadoo beeralayda uu furayo aqalka dhirta lagu koriyo ee dalka oo dhan, Kroger ayaa sheegay. Gotham Greens-ka labiska faylalka cusub ee cuntada, suugo karinta iyo dips-ku-salaysan dhirta oo “ka buuxaan dhir,” in yar oo la warshadeeyay oo la isticmaalo maaddooyin tayo sare leh, oo ay ku jiraan geedo si joogto ah loo koray, shirkaduhu waxay yiraahdeen.
Xagaagan, Brooklyn, Gotham Greens oo fadhigeedu yahay New York ayaa lahaan doonta oo ka shaqayn doonta 13 guri oo lagu koriyo ah, oo ka kooban in ka badan 40 acres, ama 1.8 milyan cagood oo laba jibbaaran, guud ahaan California, Colorado, Illinois, Texas, Georgia, Maryland, Virginia, New York iyo Rhode Jasiiradda
"Kroger iyo Gotham Greens waxay wadaagaan ballan-qaad ah inay dhisaan nidaam cunto oo adkeysi leh oo loo siman yahay, oo dadka iyo meeraheena gelinaya safka hore ee wax kasta oo aan sameyno," ayuu yiri Viraj Puri, aasaasaha iyo maamulaha Gotham Greens. "Iyadoo ay sii kordhayso cimilada iyo arrimaha la xidhiidha silsiladda sahayda ee soo food saartay nidaamka cunnada, waxa aad uga muhimsan waligeed in la keeno xalal cusub oo beeralay ah oo beera wax soo saar tayo sare leh iyadoo la isticmaalayo kheyraad dabiici ah oo qiimo yar. Gotham Greens si degdeg ah ayay u koraysaa, waxaanan rajaynaynaa in aan summadayada keeno suuqyo cusub bilaha soo socda."
Kroger waxa uu si firfircoon uga shaqaynayay goobta wax soo saarka ee toosan, isaga oo la shaqaynaya beeralayda sida 80 Acres Farms iyo Infarm. Waxaa lagu dhawaaqay dabayaaqadii 2019, iskaashiga lala yeeshay Infarm, oo ah shabakad beeralayda magaalada fadhigeedu yahay Berlin, waxay keentay beero wax-soo-saar nolol caadi ah bakhaarrada QFC ee Kroger ee gobolka Washington. Sannadkii 2021, Kroger waxa uu ka soo saaray cagaar iyo khudaar toosan oo ka yimid 80 Acres ilaa boqollaal bakhaar oo kale ka dib markii duuliye 32-dukaan ah uu bilaabay Noofambar 2019.